Social Media

My friend, Aaron Marshall, just did a presentation at Southern Seminary about the use of social media. Of course, it was tailored to ministry because it was at Seminary, but the idea definitely spans across all walks of life. 

The biggest thing I took from what he said is it is not about self-promoting, but it gives people a closer look into the every-day life of their friends. 

Not only do I agree with this, but my friendship with Aaron is proof. We met in the winter of 05/06 when he visited Crossing Church. We had similar passions, to bring the church up to date with the messages it sends. Aaron was more involved in technology and I was filled with all sorts of ideas about Public Relations and evaluating the messages that are being sent. 

Aaron and his then girlfriend, Nicole, didn’t end up staying at Crossing. We ran into each other once or twice in town the following year. Almost two years later, through mutual friends, I was reconnected to Aaron via Facebook and Twitter. We ran into each other at a bakery and it was like seeing an old friend. The vast majority of our conversations/communication had come from online media. Then, we attended the same Acts 29 training event and spend some time together that evening over dinner. 

I’ve grown because of my relationship with Aaron. He has put into practice what he talks about. He uses social media as a platform to teach and share what he is teaching. When God is doing things in his life, he shares it through Twitter and his blog. His companies, TechSMO and ChurchSMO, have influenced my job at my church. 

I highly recommend checking out Aaron’s video. It’s an hour long, but it’s worth it!

Social Media 101 2.0 from Aaron Marshall on Vimeo.

One thought on “Social Media

  1. It is interesting that you mention this. I have been thinking through this a ton recently. There is a real balancing act between strong leadership and an absence of leadership from the top of churches today. The churches that have the strong personality who market the person remarkably well crumble when that person fails to meet expectations. On the other hand, the church that doesn’t have strong leadership wanders around asking the questions “What are we trying to accomplish” or “What is the big idea”. The ironic part of all this is that media and marketing are huge driving forces behind this paradigm shift. Now that is an interesting topic for a thesis.

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